About This Event
The Sturgis Motorcycle Rally is a major annual motorcycle gathering centered in Sturgis, South Dakota, that brings together riders, manufacturers, and vendors for a week of group rides, bike shows, races, and street festivals. The event features live music, food vendors, aftermarket exhibits, and a range of entertainment across venues in the city and the surrounding Black Hills. It is notable as one of the United States’ longest-running and best-known motorcycle rallies, drawing participants from across the country and internationally.